Sunday, December 28, 2008

New Tumblr! Plus, Blay Vol. III

I've been twitterizing my landlord enough that I realized I should probably just give him his own web presence. So here's a new thing to look at. I'll update whenever a) landlord rocks out to rock music or b) landlord has shouting match with wife. Enjoy!

Blay vol. III: On Brand Awareness, and Strange Decision-Making Practices.
Plus, Fruit is for the Weak

This one requires a little preface: 1.) Dogfish Head Brewing Co., which produces aggressively flavored craft beers, has become a pretty well-known brand in the region--so much so that people often order the brand instead of the beer itself. 2.) Blue Moon is a very mild, mass-produced beer. (As in: nearly the opposite of Dogfish beers.)

Int., night, a bar. Two men approach.

Dude #1: (To me.) Hey, man. How's it going.
Me: A+
Dude #1: Do you have any Dogfish?
Me: Nope
Dude #1: Aw, man! I thought you carried Dogfish.
Me: We do, periodically. Just not at the moment.
Dude #1: (To Dude #2.) Have you had the Dogfish 90 Minute IPA? It's AWESOME.

Dude #2 agrees.

Me: If you like the 90 Minute, I've got a couple beers in the same style that you'd probably like.

Dudes look at each other.

Dude #1:
(Shrugs.) Couple of Blue Moons?
Dude #2: Oh yeah. Awesome.

I pour the beers.

Dude #1:
You can leave the orange off mine. (To Dude #2.) You want an orange on yours?
Dude #2: No, dude! No fruit on my beer!

Dudes give each other a double hi-five.

Dudes #1 & 2:
Yeah! No fruit on beer!


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